Jordy Smith

PROFESSIONAL SURFER

HOMETOWN: Durban, South Africa

INSTAGRAM: @jordysmith88

Jordy Smith is a South African surfing icon known for his powerful, progressive style and decades-long presence on the World Championship Tour. Born in Durban and raised in the water from age three, Jordy’s career took off after winning the World Junior Championship in 2006 and the World Qualifying Series in 2007. He’s earned six CT wins, including back-to-back victories at J-Bay, two Hurley Pro titles at Trestles, and an emotional 2025 win at the Surf City El Salvador Pro riding a board shaped by his dad. Famous for his “rodeo flips” and full-rotation alley-oops, Jordy’s impact goes far beyond competition; representing South Africa in two Olympic Games, starring in global surf films, and inspiring the next generation with his mix of serious talent and laid-back charisma.

Achievements

  • Two-Time World Title Runner-Up (2010, 2016)
  • WSL Championship Tour Veteran: Smith has spent 16 years on the Championship Tour 
  • Tokyo Olympics (2020): Represented South Africa in the surfing debut at the Tokyo Olympics 

Championship Tour Event Wins

  • Billabong Pro J-Bay (2010, 2011)
  • Hurley Pro at Trestles (2014, 2016)
  • Rio Pro (2013)
  • Rip Curl Pro Bells Beach (2017) 
  • Surf City El Salvador Pro (2025)

Other Notable Achievements:

  • Won the MEO Rip Curl Pro Portugal (2016)
  • Has record for the most perfect 10's in his career

Gallery

Why We Like Jordy Smith

Jordy Smith represents the spirit of melin through and through: a laid-back explorer with a relentless drive to push the limits. From growing up surfing New Pier in Durban to claiming wins on some of the world’s heaviest waves, Jordy has built a career on consistency, creativity, and that unmistakable go-get-it attitude. His ability to stay grounded while continuing to evolve after two decades on tour is a testament to his love for the sport and his commitment to doing things the right way; qualities that reflect the craftsmanship and performance we build into every melin hat.

What truly makes Jordy a perfect fit for the melin family is how he carries himself off the board. Whether he's chasing remote surf in far-off corners of the world, spending time with his wife and kids, or just taking it easy between heats, Jordy lives with a sense of purpose and curiosity that inspires everyone around him. That balance between nonstop shredding and staying present in the moment is what we stand for.

Jordy’s authenticity, adventurous spirit, and unwavering passion make him more than just a world-class surfer; he’s a global ambassador for the lifestyle we believe in. We're proud to have Jordy Smith as part of the melin family.

Why We Like Jordy Smith

Jordy Smith represents the spirit of melin through and through: a laid-back explorer with a relentless drive to push the limits. From growing up surfing New Pier in Durban to claiming wins on some of the world’s heaviest waves, Jordy has built a career on consistency, creativity, and that unmistakable go-get-it attitude. His ability to stay grounded while continuing to evolve after two decades on tour is a testament to his love for the sport and his commitment to doing things the right way; qualities that reflect the craftsmanship and performance we build into every melin hat.

What truly makes Jordy a perfect fit for the melin family is how he carries himself off the board. Whether he's chasing remote surf in far-off corners of the world, spending time with his wife and kids, or just taking it easy between heats, Jordy lives with a sense of purpose and curiosity that inspires everyone around him. That balance between nonstop shredding and staying present in the moment is what we stand for.

Jordy’s authenticity, adventurous spirit, and unwavering passion make him more than just a world-class surfer; he’s a global ambassador for the lifestyle we believe in. We're proud to have Jordy Smith as part of the melin family.